Behavioral insights and research firm were recently commissioned by Mero Rating to investigate the influence of reviews on Internet trust. Friends and family are the most trusted source for feedback and referrals, according to over 100 Nepalese respondents. The second place goes to educational institutions and schools. But what happens if access to these reliable sources of knowledge is rapidly dwindling? Consumer review websites scored second in the United States and the United Kingdom, and fourth in France, according to the same survey. We at Mero Rating recognize that this means we have a larger role to play, and it is our job as an open review platform to assist customers in navigating these unpredictable and unusual times. #### Consumer trust in businesses depends on an open review platform. Anyone who has had a positive experience with a company can submit feedback for the company, to react to and for others to read on an open review site. This allows anyone who has had a legitimate business encounter to provide feedback. Anyone can write a transaction review, but they can also offer inputs about the user experience, business operations, customer service experience, and so on, even if the transaction hasn't happened yet. Reading actual evaluations on an open review platform instead of potentially filtered reviews on a closed review platform enhances transparency and allows you to buy with confidence during a period of recurring uncertainty. Businesses who need your feedback can reach out to you through Mero Rating, regardless of whether or not you've completed a transaction with them. Businesses that are trying to adapt to a quickly changing industry can get feedback from anyone who has had a positive experience and is willing to offer feedback on an open review site. The most crucial aspect, though, is how Mero Rating may fill a critical vacuum as we get more isolated. An open review platform aggregates the experiences of a global community to bring consumers together, and give them the confidence needed to navigate new online buying scenarios at a time when trust in business is at an all-time low, and our friends, families, and trusted sources are distancing themselves from one another. #### Read authentic Mero Rating evaluations to get the courage to buy products in uncertain times. We know that most consumers prefer to use an open platform, which means that users do not need to be invited by the company to join. With many of our previous trusted sources being displaced by social media, the possibility of review censoring on a closed review site puts customers in greater danger. Consumer evaluations that have been censored provide consumers with an incomplete picture of a company and may prevent them from making completely informed purchasing decisions. Consumers who have been the victims of scams (whether COVID-19-related or not) as well as discerning consumers who have discovered crucial information about a company via their experiences can report their discoveries to the Mero Rating community. The capacity to independently validate a business through broad, collective experience has become one of the only options accessible in a world of social distancing, therefore, reading these real reviews on an open review platform is more important than ever. #### Make your voice known on Mero Rating: It's more vital than ever to review your experiences. Many organizations are facing new obstacles as a result of COVID-19, including supply chain interruptions, employee reductions, and altered delivery timetables, and while many have risen to the occasion, many have failed. Although we must grant businesses more leeway than we may be accustomed to (after all, these businesses are run by humans who face the same daily challenges that we all do during this unprecedented period), consumers must still hold businesses accountable for their actions amid a global event that is rapidly changing the goods and services we require and how we use them. Businesses use consumer input from Mero Rating to enhance their operations, so you have the chance to submit a variety of constructive criticism. Notifying a company that you were dissatisfied with their lack of information regarding increased delivery timings may drive them to improve their communications, as well as alert other customers that the company is running at slower than typical speeds. This is also an excellent opportunity for you to let businesses, as well as customers, reading their Mero Rating evaluations, know that you approve of how they handled service adjustments or met a critical requirement during COVID-19. While many consumers have already used Mero Rating to praise businesses for filling a key need during this period, Mero Rating has launched a __Thanks A Million__ effort to allow you to share your approval and give businesses the recognition they deserve during these trying times. #### Mero Rating is adapting to the changing world. We realize we have a responsibility to let consumers read about genuine company experiences at Mero Rating, especially when it's difficult to know who to trust and relying on personal networks is difficult. We also recognize that, in this changing era, we provide a key platform for consumers to be heard by businesses. During this period, Mero Rating is committed to keeping our employees, businesses, and customers secure, and we will continue to look for ways to improve.